Good answers thanks and as a matter of fact, Nikon has been running a similar rebate these last few months on some cameras, e.g. the D600 but not the D800. Reading between the lines, perhaps it is trying to tempt the cost-sconcious APS-C camera users with 135 frame aspirations to move inexpensively, while assuming the more professional or monied crowd interested in the D800 are going to just buy it at its existing price point. I recall lots of people waiting for the D700 to go down. 2+ years later it had hardly moved at all, though I think that the weak pound and the strong yen at the time had some role in this.