Leica Mini M

Started May 23, 2013 | Discussions thread
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Re: Something I know about the Mini M...
In reply to meland, May 28, 2013

Leica is like Ferrari, or some super high-end audio companies: little production numbers, no-compromise concept, all numbers sold at the release on the market.

Other companies go for different strategies. Keeping the parallel with high-performance audio (another big passion of mine), I can state that if Panasonic would have produced nowadays for the first time the legendary Technics SL-1200 (a rather affordable turntable) it would have not sold at <$1k (such as just before being discontinued) but probably at 5x that price. But Panasonic made a design with an R&D investment that was predicted to be covered by millions of sales. And that is what has occurred: I'm speaking about the very best seller of the entire history of audio.

The main difference is between niche vs mass market. Leica belongs to the former group, and that is intrinsic to its nature. An affordable Leica is an oxymoron: they might gain some sales, but they would loose their niche-status and, with that, a chunk of customers.

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