Leica Mini M

Started May 23, 2013 | Discussions thread
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Veteran MemberPosts: 9,314
Re: I have the FIRST leaked comparison image of the "Mini M"!!
In reply to RoelHendrickx, May 25, 2013

RoelHendrickx wrote:

Really? Are we waiting for Mini-Anything?

In marketing the "mini" is used to either:

1. Artificially arch-transpose into a new product the (claimed) qualities of a bigger established one (as in this case)

2. Avoid a better-revenue, bigger product to be supplanted by a more practical version in a smaller factor by subliminall-onomastic "degrading" (as in the mini-iPad case).

Yes, you'll be seeing a lot of these in products aimed at a...errr..."special" demographics.


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