Leica Mini M

Started May 23, 2013 | Discussions thread
Tom Caldwell
Forum ProPosts: 19,227
Re: Leica Mini M
In reply to Spendthrift, May 25, 2013

Spendthrift wrote:

If one considers that Sony is supposedly coming out with a FF Nex, it would make sense that Leica tries to circumvent the exodus of Leica glass from Leica bodies by coming out with its own mirrorless, EVF only, less expensive FF body to retain or expand its user base.



I am a bit puzzled just why there would be an exodus of Leica glass from Leica bodies.  Surely Leica glass would remain on Leica bodies.  Unless of course it would be the still very useful pristine glass from long worn out Leica film RF cameras.  In which case Leica no longer has a financial stake in those lenses and presumably care little on where they end up.  Perhaps flattered that their lenses continue to delight no matter on which camera they are used.

Perhaps even some of these users will also be impressed and upgrade to a Leica camera body or simply buy new Leica glass for their favourite camera.  By either of these actions Leica must win.

The only way that Leica might lose out is if someone upgrade their camera body from Leica to some other brand and keeps their Leica glass.  In this case the sale of a camera body is lost to Leica and the sale of lenses is lost to the other manufacturer.  But it can only happen if that buyer decides another camera body is superior to or merely more affordable than what Leica might offer.

So the precept is that Leica might make a cheaper more affordable body and maintain its position of pinnacle-like quality - something of an oxymoron - Leica like the rest?  Hardly - as then Leica would no longer be Leica-like.

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Tom Caldwell

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