Pentax — a Japanese Leica? Not really ...

Started May 23, 2013 | Discussions thread
Zvonimir Tosic
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Leica is people, not some imaginary idea
In reply to Unexpresivecanvas, May 24, 2013

Unexpresivecanvas wrote:

There s only one Leica in the world. Pentax is a different camera company. The last 10 years have not been good to them, having being sold twice and now under Ricoh ownership, it seems that things still don't move fast enough..

Pre-2008 Leica and today's Leica are not same.

When the management was fired, they have turned their position upside down.

Bold decisions, bold development, bold commitments, much better marketing, good listening, protection of crucial assets (lenses, brand name, brand perception).

So when we talk about "Pentax having hard times", we talk about incompetent people, weak ideas, lack of commitment, lack of stamina.

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Zvonimir Tosic
“A portrait is not made in the camera, but on either side of it.”
— Edward Steichen

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