Leica Mini M

Started May 23, 2013 | Discussions thread
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leica hg
New MemberPosts: 2
Re: Leica Mini M
In reply to bosjohn21, May 23, 2013

Considering all the contruction work going on in Wetzlar (new headquarter, plant etc.), Dr. Kaufmann's plans and believes that Leica will also be around in the future. This means there must be a higher volume product that is not doomed to be a collectors item like the M is in the long run.

Hopefully, the new camera is a fully manual-M-lens compatible full frame body just without rangefinder, but with the option also to use, yet to be developed, auto focus lenses. This product could provide them some volume and would boost, short and long term, M lens sales, since it would hook up new customer groups to the system. Best use the same sensor as in the current M, since this would also provide some volume regarding the sensor production.

I see this as the only chance for a bright long term future for Leica. With the introduction of the digital M (ranging back to the M8) Leica has just bought time to reinvent themselves as a reasonable manufacturer of high end cameras. Before that (and before Dr. Kaufmann buying Leica) they were basically bankrupt.

If the don't take the chance to introduce a product line that gives them a long term perspective, they will , sooner or later, degenerate again to a life-style product manufacturer as they already have been during their "Hermés era".

If the new camera were APS-C or even m43 it would certainly not be able to compete with the great products manufactured by Olympus, Sony or Panasonic. At least not having in mind the gross margins that a small German based camera manufacturer needs to be profitable.

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