Prices prices prices
The store is very very nice, best I've seen. great visual.
But that's where it ends.
When you're selling a product that competes with stores such as Adorama, B&H, amazon, ect.. ect.. price is probably the most important factor, you have good price, the cameras/lens will sell themselves.
Good luck with the store, it's a great start.
I totally agree, prices are nothing to write home about.