Mirrorless Takes Another Hammering

Started 11 months ago | Discussions thread
Jeff
Veteran MemberPosts: 4,470
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Better Chart ..
In reply to rattymouse, 11 months ago

rattymouse wrote:

As seen at sansmirror.com, the final numbers are in for mirrorless last year and the results are NOT pretty.  The main mirrorless players are either losing enormous money (Panasonic and Olympus), losing some money (Fujifilm), or barely eeking out a profit (Sony).

Canon and Nikon are profitable, but it is virtually certain that their DSLR sales are carrying that load.

Another bloodbath for the mirrorless makers, leading to the question, will they all survive until next year's financial reports??

-- hide signature --

9 years of Fujifilm camera usage, ended by rampant fanboyism.

I've slightly reformatted my chart from earlier in this tread to better show shipments of mirrorless cameras as a portion of the the shipment of all interchangeable lens cameras.  This is data from CIPA for worldwide shipments of interchangeable lens cameras by month since Jan, 2011.

To me, this doesn't look like a hammering for mirrorless cameras.  There does appear to be a problem with channel stuffing prior to Christmas, 2012, which may be the reason you kind find such good deals right now.

And, ss I said before, there may too many camera makers to survive in this narrow niche. Getting squeezed from below by the smartphone tidal wave, and from above by Nikon and Canon is a bad place to be.

To my mind, the strategy flaw is not in the developing this market per se, but in not more directly targeting the 100's of millions of users of those smartphones to higher levels of visual expression. They are not going to be impressed by f-stops and shutter speeds. They need to have a path to better pictures.  Sort of like what Steve Jobs brought to the computer industry.

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