Mirrorless Takes Another Hammering

Started May 17, 2013 | Discussions thread
Jeff
Veteran MemberPosts: 4,470
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A different take ...
In reply to Abrak, May 18, 2013

Abrak wrote:

2012 saw....

78m compact sales

20m ILC sales

How big exactly will the market be in 5 years time? Will compact sales exceed 10m units? Will ILC sales exceed 20m units (maybe those that have them will not upgrade nearly as much.)

So to some extent it looks like mirrorless is doing better than other areas of the business while all that is actually happening is that everyone is having a frantic race to the bottom.

On the other hand, Apple and Samsung, between them, sold around 330 million smartphones which is about half the smartphone market of 600-700 million devices a year.   There 100's of millions, perhaps billions, of potential new photographers out there who are embedded in an information rich, highly visual world.

From that perspective, this is a new golden age for photography. The incumbent camera manufacturers may not like that they missed this boat, just as the typewriter manufacturers of a generation ago didn't like it either, nor does the postal service like email. But that doesn't change the fact that people are communicating visually, in more sophisticated ways, in much more volume than ever in history.

The kiss of death for the camera manufacturers will be a lack of creative vision, not technology.  Imho, they ought to be thinking how they can get close to their customer (like Apple, Amazon, Google), and their data (like Facebook, Instgram, the old Flickr), and provide a means for more creative and beautiful means of expression (like Instagram, whether you like it or not).

Oly, Panasonic, Fuji, and even Sony have no other choice than to figure this out.  They're being squeezed from all sides on this, so they need to find a new path.  MILC's are one concept, we'll how it goes.

Ther photography market is much, much larger than ever before -- it's just that it's morphed into something very different from what the incumbents have known.

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