Mirrorless Takes Another Hammering

Started 11 months ago | Discussions thread
Jeff
Veteran MemberPosts: 4,470
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What hammering?
In reply to rattymouse, 11 months ago

rattymouse wrote:

As seen at sansmirror.com, the final numbers are in for mirrorless last year and the results are NOT pretty.  The main mirrorless players are either losing enormous money (Panasonic and Olympus), losing some money (Fujifilm), or barely eeking out a profit (Sony).

Canon and Nikon are profitable, but it is virtually certain that their DSLR sales are carrying that load.

Another bloodbath for the mirrorless makers, leading to the question, will they all survive until next year's financial reports??

-- hide signature --

9 years of Fujifilm camera usage, ended by rampant fanboyism.

I'm not so sure mirrorless is taking a such hammering. Here's a chart of CIPA data for monthly shipment (wholesale) of interchangeable lens cameras for the last two years. The read bars are the portion for mirrorless cameras which CIPA started reporting in Jan, 2012.

Looks like the channels may have gotten a bit stuffed for Christmas, 2012, which would explain Oly's current discounting.

This doesn't look like a gloom and doom picture to me.  It's not great -- certainly not the hockey stick growth of smartphones.  On the other hand, is looks like MILC's may have expanded the market a bit (albeit lowering the average price, with some cannibalization of slr sales).

Oly, Panasonic, Fuji, and even Sony are ceding the low end to smartphones -- whether they want to or not -- and appear to be ceding the high end professional market to Nikon, Canon.  That doesn't leave much room in the middle.

The business is not for wimps. And Oly strategy has absolutely no room for error. A killer product released in time for Christmas shipment would be a start and, looking at the chart above, make their forecast. On the other hand, losing market share would have pretty ugly consequences. So execution is critical.

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