Mirrorless Takes Another Hammering

Started May 17, 2013 | Discussions thread
ed2002
Regular MemberPosts: 254
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Re: Mirrorless Takes Another Hammering
In reply to MichaelKJ, May 18, 2013

MichaelKJ wrote:

thorkilry wrote:

It is funny how people se things  diffrently.

The stock holders reaction to the 2013 year end result, was a +500p from 2715 to 3215...

Given that Olympus is, for all practical purposes, a medical equipment business, you comment is irrelevant as far as the issue of the health of mirrorless cameras is concerned.

The following is from an interview with the CEO in the annual report:

Question:

The competitive environment facing
the Imaging Business and the profit
structure seem more adverse than
those facing the other core business
domains. In such circumstances,
what reasons are there for Olympus
to continue the Imaging Business?

Answer:

As I mentioned previously, the Imaging Business is simultaneously a brand driver and an optical and
imaging technology driver. An important purpose of the Imaging Business is to apply imaging
technologies created in an adverse competitive environment to the medical and life science fields

.....

If we didn’t have the Imaging Business, a seven-year gap would occur in imaging technologies
that might make it difficult to introduce the latest innovations into the medical field.

http://www.olympus-global.com/en/common/pdf/ar2012e.pdf (see page 26)

That seems like good information.  At least R&D for ilc is strategic.  I'm sure if people would pay money for the point and shoot portion, Olympus would sell it.  Its dead weight.  They hope to cut losses from point and shoots.

ilc on the other hand are growing in market share as phones take over the low end.  In Q1 2013 all cameras fell, but ilc fell the least, giving it a growing market share in non phone-cameras as a whole.  I would expect from the anual report, where oly seems like it will continue to lose money on fixed lens cameras, but may make enough money on m4/3 to keep the division together with some broad cost cutting.

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