On putting money into 4:3 gear ...

Started May 11, 2013 | Discussions thread
alatchin
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Re: Adding another 4 cents to the discussion ...
In reply to Stacey_K, May 18, 2013

Stacey_K wrote:

alatchin wrote:

Stacey_K wrote:

alatchin wrote:

People here seem to think Olympus will stop supporting a huge investment in its optics, and do what? Try again? I think it more likely there is a huge amount of pressure to make those lenses work.

That is speculation at best and they already quit supporting this lens mount. They haven't sold any camera that uses them, other than the E5, for years. And for all we know these are just left over stock that didn't sell. They have lost any market share 4/3 ever had.

What you have written above is your assumptions, they are no better than my speculation.

OK name the new camera bodies they have released in the last few years in 4/3 mount. Actually name -any- camera body they have sold in the last 3 years other than the flagship model. There is no assumption in this fact.

Which "fact" are you talking about? The "fact" that "they have lost any market share 43 ever had" How do you know this? Even when this place was buzzing people were not seeing too many DLSRs about. Are you talking about the "for all we know..." comment? A delay in producing a new body could simply be a delay, if they will continue to repair and service my current bodies and lenses and flashes, and produce a body every 3years then it is supported. Just because I dont have an upgrade every year is not a concern.

No stores Pro stores in Atlanta have any 4/3 gear in stock. Olympus recouped the investment in most of these 4/3 optics long ago and they probably realized shortly after the release (and slow sales) the hyper expensive F2 optics were a bad marketing strategy and have written off that R&D. I'm sure they lost money on the 300mm f2.8 as I doubt many of those were ever sold either.

Assumptions. We have no idea how many lenses were sold at the peak of the 43rds format.

4/3 in total was never a very large market share of dSLR's. The largest numbers of any line are the lower end ones. And even you say "the peak" in past tense.

Neither does Sony. Of course in terms of volume m43rds has certainly given an element of scale to the production of 43rds components. The Adoption of m43rds bodies has exposed many to the abilities of the system, so why would a new E-XXX be such a bad idea? You get the OVF so many m43rds users are asking for, and the SG lenses are not much smaller than the m43rds lenses (but are actually cheaper).

I am not saying this will come to pass, but from a business perspective the 43rds format has lenses designed and built with upgrade paths in place. If all it took was a couple of bodies to start the ball rolling again it really isn't too big a deal. The distribution is already in place with m43rds so it is hardly "starting all over again".

Clearly they have focused on mirror less and yes it's possible they will incorporate some "legacy" support for the 4/3 optics but I myself doubt there is "a huge amount of pressure" (from who? the tiny market share that bought/still have 4/3 optics or the people who are buying up used ones?) nor is this a big priority for them right now. It's actually in their best financial interest to not have good support for these older lenses and force people to rebuy lenses as m4/3 versions.

You are thinking like a consumer imagining what it would be like to make these decisions. The "tiny" market share you speak of has been so important to appease that within 24 hours of rumor spreading about them NOT producing DSLRs they released an official statement to the contrary. If the numbers were so small, and the market so insignificant they would have just let it peter out.

Look around, they HAVE let it peter out. They have no consumer camera bodies for sale whatsoever and haven't had any in a long time. That is a fact, not speculation. Notice the pattern here?

Not meant in an offcensive way, but you are thinking very short term. The E-30 was in what? 2009? and the E-5 2011, so between 2 and 4 years. However their gains in m43rds there are a number differences today, and key advantages than there were 4 years ago (or even 2 years ago).

I still have the 4/3 HQ lenses I bought and hope they do make a reasonably priced camera that supports them but I personally would not start buying lenses in this mount on the speculation of what Olympus might or might not decide to do. YMMV

But your assumptions as to the future of the 43rds bodies are just that, assumptions. Right now, anyone who buys an E-30, E-3 or even an E-5 plus some of the best optics around for firesale prices would actually be very well served, your fears aside.

I have actually bough a few 43rds lenses recently because of the video improvements by companies like black magic (the pocket cam for example). The superb build and optical qualities (low CA high sharpenss wide open etc) of the HG and SHG lines are perfectly matched for video, and as a professional who clearly sees a shift to video and a serious income in that market, I am getting excellent prices on products that certainly do have a future no matter what comes down the pipeline.

Well clearly your use involves using these optics adapted to on a newer camera (video). I'm glad you are getting great prices on these great optics. It doesn't change the fact Olympus abandoned 4/3 quite a while ago! If they do bring 4/3 back, that is exactly what they will be doing, resurrecting the lens mount.

This is just semantics, what I call a delay, you can call death. We can only wait and see, the proof will be in the pudding. If Olympus produces a compelling product in 43rds then they are showing a willingness to compete, and 2 bodies would show this mount is alive and well (it just took a backseat for a couple of years to m43rds). However an E-7 with nothing more than the new sensor (old ibis, PDAF etc) will show it is on life support I guess.

I believe they will have token support for 4/3 lenses in a future model but have no idea how well it will work out. No one does.

No, we don't, but that is why having so many people here sounding the death bell on such a regular basis can be a little irksome.

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Stacey

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