On putting money into 4:3 gear ...

Started May 11, 2013 | Discussions thread
windsprite
Senior MemberPosts: 1,991Gear list
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Re: Value
In reply to Craig from Nevada, May 18, 2013

Craig from Nevada wrote:

Introducing the EF 200-400mm f/4L IS USM Extender 1.4x – improved performance and versatility for professional sports and wildlife photographers.

This lens was announce this week and will sell for $11,800.

Is this thing twice as good as the 90-250mm, which retails new for about one-half this price?

That's not the question.  The question is:  will enough people buy the lens for Canon to make an acceptable profit?  Their marketing experts seem to think so.

I'm no Canon fan, but let's give the devil his due:  they make bodies that convince people to spring for expensive lenses.

Julie

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