Mirrorless Takes Another Hammering

Started May 17, 2013 | Discussions thread
Jorginho
Veteran MemberPosts: 7,411Gear list
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Kneejerk hapiness without own research
In reply to rattymouse, May 18, 2013

In stead of picking the rotten cherries handed to you by Thom and neglecting his fresh ones does not seem so wise. Moreover it is better to do your own research. it is not that difficult.

minutes 12, 26, 36, 40 about imaging.

- In short:
1) CCs will get less resources, mirrorless will get much more focus
2) Mirrorless sales are on the rise from Q1 2012 to Q1 2013 with 25%, Over the fiscal year it is 15%
3) Mirrorless sales were profitable because of OMD
4) CCs that WILL get developed will only be so if they are synergetical with mirrorless (mFT CC? Don't know)
5) Oly is doing good with mirrorless in East Asia, but less well than competition in Asia and Europe. They will change their business model in Europe and America
6) They will not rise the prise and will not aim at growth in numbers, but growth in rpofit by becoming more efficient.
7) They do not expect a netprofit in the camera busniess 2014, 2015, 2016 and 2017. So do not call out when you see this. It is expected.
8) They will try to get 9% profitability over the mirrorless business (which is critically reviewed by some of the journalists btw).

Most positive thing to us is of course their effort put into mFT cams and their aim not to let unitprice rise.

Also: mirrorless is more than Olympus. Nikon wants to take 25-35% marktetshare over the next few years. That does not point towards less effort or negative expectations by Nikon on the mirrorless market.

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