Mirrorless Takes Another Hammering

Started May 17, 2013 | Discussions thread
Abrak
Senior MemberPosts: 1,319
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Re: Mirrorless Takes Another Hammering
In reply to peevee1, May 18, 2013

peevee1 wrote:

Abrak wrote:

peevee1 wrote:

Olympus was profitable in 2012. Both as a whole and its mirrorless line.

Dont be ridiculous. How could their mirrorless division be profitable.

In 4Q the mirrorless division made sales of 7bn yen and the imaging division lost 14.3bn yen. For the mirrorless to have made 1 yen of profit, the compact business would have had to generate losses of over 100% of sales revenue.

And what is surprising? Prices for P&S are really low, and sales too - combine with still high number of released cameras (i.e. high R&D and other fixed costs), and you can have 200 or 300% loss compared to sales for those P&S.

BTW, where have you got the 7bn yen for Oly mirrorless sales? Because Oly has something like 30% of mirrorless market (at least in Japan) all for themselves, not even counting lenses (where margins on some products like 12/2 and 75/1.8 and 14-150 are huge).

The source is ....

http://www.olympus-global.com/en/common/pdf/brief145PBe_5.pdf

Slide 35.

According to Cipa, mirrorless 1Q shipments worldwide were 20bn. So that might place Oly's share as high as 35% but as you point out their mirrorless sales will include lenses.

You should remember that mirrorless is only 8.6% of the total market and 16.6% of the ILC market (value and 20.0% by unit.)

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