Mirrorless Takes Another Hammering

Started May 17, 2013 | Discussions thread
ed2002
Regular MemberPosts: 254
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Re: Mirrorless Takes Another Hammering
In reply to nikkorwatcher, May 18, 2013

nikkorwatcher wrote:

maybe the problem is that mirrorless is following developments in sensors too closely and the product lines change too fast? Every time they design a camera and fabrication process they have to make the money back. For a production run of a year that's difficult. They're squeezed in the middle re price and quality.

I think you are making the same false assumption as the OP.

The sub $200 P&S lines of olympus lost a great deal of money.  In the news item that followed Olympus's decission to exit that market segment it said it would concentrate on high margin sales of of interchangable lens cameras.  That seems to say that given the great lack of evidence, that Olympus did not in fact lose a great deal of money on the m4/3.  They simply did not sell as many as forecast.

The corporation reported a turn around to profitablitliy.

It would be great if someone with numbers could point out how much profit or loss olympus made on m4/3, but if it was a big loss, WSJ would likely pointed that out in there news analysis.  WSJ seemed to find a problem with low cost cameras because of cell phone competition.

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