Mirrorless Takes Another Hammering

Started May 17, 2013 | Discussions thread
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peevee1 Senior Member • Posts: 6,247
Re: Mirrorless Takes Another Hammering

Abrak wrote:

peevee1 wrote:

Olympus was profitable in 2012. Both as a whole and its mirrorless line.

Dont be ridiculous. How could their mirrorless division be profitable.

In 4Q the mirrorless division made sales of 7bn yen and the imaging division lost 14.3bn yen. For the mirrorless to have made 1 yen of profit, the compact business would have had to generate losses of over 100% of sales revenue.

And what is surprising? Prices for P&S are really low, and sales too - combine with still high number of released cameras (i.e. high R&D and other fixed costs), and you can have 200 or 300% loss compared to sales for those P&S.

BTW, where have you got the 7bn yen for Oly mirrorless sales? Because Oly has something like 30% of mirrorless market (at least in Japan) all for themselves, not even counting lenses (where margins on some products like 12/2 and 75/1.8 and 14-150 are huge).

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