Sony's kit lens. How to sell more cameras

Started May 12, 2013 | Discussions thread
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Pete peterson
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Sony's kit lens. How to sell more cameras
May 12, 2013

I don't get it. With all the resources they have at hand, I'm sure they can make a decent kit lens that works better than the 16-50PZ or the 18-55. They could have aimed for it to be as close as possible to a prime lens at least at around the 30mm and 50mm FL and straighten out the 16mm end.

Imagine Sony selling the NEX-6/7 at sub £700/£1000 with a kit lens all the forums and reviewers rave about. These cameras would probably be a sell-out. Less profits more volume more recognition leading to more sales and so on.

Why does making a better lens version cost the punter 3 times as much? The parts must be very similar.

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Sony Alpha NEX-6
Sony Alpha NEX-6
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