Why m4/3rds is declining in the US.

Started Apr 29, 2013 | Discussions thread
EinsteinsGhost
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Awareness
In reply to Richard, Apr 30, 2013

A major part of it is marketing. Awareness is a major road-block, especially when it comes to "tradition". Most people don't think "interchangeable lens cameras". The think "DSLR", and when they do that, they also think either Canon or Nikon. And that is where a hefty chunk of sales is. The masses are generally averse to change, and thrive on following the norm. They tend to not evaluate pros and cons, they buy what they find "comfort" in. Or as you put it...

Richard wrote:

For the average use the Canon is the better deal. Sure a niche market person may pay extra for the oly but not the masses. This is not to say the masses are the smartest consumers but I know the canon works well enough for the average user.
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