2.2 bilion in losses....

Started Apr 30, 2013 | Discussions thread
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2.2 bilion in losses....
Apr 30, 2013

That's how much money (yen) was lost by Fujfilm's Imaging Solutions group, the group that is responsible for their digital cameras.

Of course, this by itself is not news, as Fujifilm's IS group has lost money well over 10 years running.

However, the report released today, specifically mentions that smart phones are seriously damaging compact sales.

Further, Fujifilm's mirrorless cameras (and lenses) are not enough to offset these losses.   It is clear that the X cameras are not selling anywhere near enough to move Fujifilm from losing money making cameras into a profitable one.

Fujifilm knows where the money is when they wrote:

In the optical device business, Fujifilm realized an upturn in sales of camera-phone lens products, but factors including a decrease in sales of projector lenses caused a decline in overall sales. Going forward, Fujifilm plans to progressively expand its business in new fields centered on thin-model lens modules for use in smartphones.

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9 years of Fujifilm camera usage, ended by rampant fanboyism.

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