MFT shipments down

Started Apr 26, 2013 | Discussions thread
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Re: MFT shipments down....Not!
In reply to YouDidntDidYou, Apr 26, 2013

YouDidntDidYou wrote:

1. Panny and Oly have stated their major releases/announcements would be in April as this was the best month to launch.

2.Headline extremely misleading... It's mirrorless  sales "down" which would include Nikon 1 and Eos M which might have bombed and the Nex  might of slowed.It stays nothing about mft sales!

True. k-01 died also.

3. The EM-5 has only previewed in March 2012 and didn't start shipping until late April 2012 ie the 2nd quarter.Similar story for the GX1

4.Units shipped isn't the same as sales,

Exactly for that reason "shipped" means shipped from manufacturer the stores, not to the end customers. First shipment happens around the time of announcement and a few days/weeks after when retailers make their orders, so by release date retailers would have some inventory to be able to sell the camera to customers. For example, OM-D was announced in March and some customers received it in the beginning of April (even before April 16th general availability at big retailers like Amazon). Not that it was high-volume camera at first, until the rave reviews started to come in. They don't fly each camera on a plane, and with container trucks/rail/ships/trucks/rail/trucks it takes a month or more to get from somewhere in China to a photo store near you.

They also don't trickle the cameras, they are produced and shipped in big batches, all the process is very front heavy to satisfy the heaviest first demand and fill the inventories/store shelves. A lot of cameras announced during Photokina were shipped in the 3rd/4th quarters of 2012.

In the 1st quarter of 2013 nothing new was announced, apart from a couple of unpopular Samsung NX and more popular NEX-3n. Maybe some late shipments of GH3 were made, but this is an expensive (read - low volume) camera. So few shipments are quite expected. Probably the largest shipments are NEX-3n, which is not really upgrade to anything (maybe is somebody's NEX-3 has broken down, C3 and F3 etc are just as good), so must be new customers.

This quarter so far does not look promising either, just G6 (E-P5 shapes out to be low volume at the rumored price and minimal changes to E-PL5). 2012 was probably the best year for cameras ever and will stay like that. Unless India and China will become richer and more demanding faster than smartphone cameras improve.

Wait, CIPA probably does not even count Samsung, it is a Japanese organization, right?

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