MFT shipments down

Started Apr 26, 2013 | Discussions thread
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cfh25 Senior Member • Posts: 1,070
Re: Means little
2

See the first paragraph of the article on his Nikon site:

"Apple today launched a new TV campaign. A one minute ad of people using iPhones as cameras with only one line at the end: "Every day, more photos are taken with the iPhone than any other camera."

The erosion of all areas of the traditional camera market - DSLRs, mirrorless, and compacts - is easily explained. Why carry a phone, a camera, a computer, a gps, a TV, when you can get them in one unit. Whilst there'll remain a market for the enthusiast, the casual family photographer has gone elsewhere.

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