What is the purpose of the Coolpix A?

Started Apr 18, 2013 | Discussions thread
Andrewteee
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Re: What is the purpose of the Coolpix A?
In reply to Darryl E Mylrea, Apr 18, 2013

Darryl E Mylrea wrote:

I think with the "Coolpix" moniker, I envision a different type of buyer.  

That's true and I think it diminishes the marketing value. But then again, would they want to create a new category for a single camera? I'm sure there was a lot of internal debate about this. BTW the Sony RX1 is also a CyberShot camera, which is essentially the same thing as Coolpix.

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