110 film is to 35MM as M43rd is to FF?

Started Apr 12, 2013 | Discussions thread
Marty4650
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Ease and simplicity drives the mass market
In reply to tko, Apr 15, 2013

The mass market never was interesting in complex cameras that delivered the highest possible image quality. This is something only us photo geeks worry about.

Even cameras like the Leica M3 had a minuscule market share. Much smaller than that of the M9 todayy, which is also pretty small relative to everything else. Lets face it, there is nothing easy or simple about having to disassemble your camera in order to load film through the bottom.

The mass market has always wanted cameras that were smaller, easier to use, cheaper or more convenient. And these traits always delivered lower quality results. And in each case, these were wildly popular with the masses but not with the photo enthusiasts.

And in almost every case someone tried to introduce a high end version, which usually flopped. Because this market doesn't care about quality, it wants simplicity, economy and convenience.

  • 1900 - Kodak Brownie. "You push the button, we do the rest"
  • 1948 - Polaroid Instant Camera - Instant prints, no need to send off for processing.
  • 1959 - Half frame. 72 shots from a roll of 36. Swap quality for economy.
  • 1963 - 126 film cameras. Easy loading, unloading, and auto detect film speed.
  • 1964 - Agfa Rapid System. Easy to load, no need to rewind film.
  • 1972 - 110 cartridge film. All of the above, but even smaller
  • 1979 - Canon SureShot - DX coding, auto wind, auto rewind, drop in loading.
  • 1982 - Kodak Disc film. All of the above, plus no need to curl film in holder.
  • 1986 - Disposable film cameras. Single use disposable cameras. Ultimate simplicity.
  • 1996 - APSC film cameras. Highly automated. 3 aspect ratios. Can change rolls midway.
  • 1999 - Camera phones. Ultimate convenience with bare bones simplicity.
  • 2000 - Canon Digital ELPH. Tiny pocket camera based on earlier film version.
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