Why Win8 will succeed. Or fail.

Started Apr 10, 2013 | Discussions thread
Simon Garrett
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Re: Windows will succeed - Win 8 is only the preview
In reply to migibson99, Apr 14, 2013

migibson99 wrote:

It is highly unlikely, even improbable, but not inconceivable that MS could stumble and be overtaken.

But they already have been overtaken by Apple (both revenue and profile), and may be overtaken by Google this year or next.

Nothing for MS to fear in the foreseeable future, but they need to be mindful of what their customers want.  IMHO, W8 is an exercise in "we know what's best for you, so just trust us and deal with it" kind of an approach.  That makes them vulnerable.

I don't think the motivation for W8/Metro has much to do with User Interface - not directly.  It's about Microsoft moving to a network server software model where they have control over what software you use and when you use it (so they can move to a pay-per-use or subscription model).  And of course, it's about ensuring all software comes from the Microsoft server, rather than from ISVs, so MS get a cut even from other peoples' software. It's how Apple works on iphones and ipads (though not Macs), it's extremely profitable, and not surprising that Microsoft want it too.

Microsoft don't really care whether Metro is a better UI, only that it shouldn't be so bad that it puts people off.  Unfortunately...

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