Mirrorless- Continuing to Under Perform

Started Apr 11, 2013 | Discussions thread
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Contributing MemberPosts: 796
The future is in differentiation
In reply to rattymouse, Apr 12, 2013

In the future, there will only be two kinds of cameras - the ones that come with a portable communication device and the ones dedicated to advanced imaging for the enthusiasts/professionals.

People without a special aesthetic/technical interest in imaging will get everything from the former.

The rest, when they decide to carry a dedicated imaging device, will want something quite different from their phone-camera. They'll want image characteristics that a phone-camera can't give - this will mostly come from big sensors with excellent low light performance and dof control, and the ability to easily focus-track moving subjects. They'll also want a shooting experience they can't get from their phone-camera. I think this will continue to mean an optical viewfinder and pleasurable handling. I don't think size will matter much once large sensors start being sold in reasonably compact, hand-sized bodies and creative use of polycarbonates reduces weight (as in Nikon's recent prime lenses).

The key point is differentiation from camera-phones and this is so often missed in these discussions. Optimality of fit between needs and features doesn't come into it until differentiation is satisfied. If the enthusiast decides to transcend the camera in their phone, they'll want to do it by some margin.

There was a recent comment in one of the threads about the trend of small Asian women carrying large DSLRS (with the implication that they'd be better off with some more compact). When they decide that they want more than the phone-camera, they get a 'real camera'. At the moment, this is a DSLR of some description. Whatever it becomes in the future, it won't be something that's not-too-much-bigger-than-the-phone-but-with-adequately-better-imaging-for-enthusiast-photography. Such cameras will only have appeal for the 'real camera' owners who wish to downsize sometimes, but their phone-camera won't do.

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