An Interview with Pentax/Ricoh Executive Vice President Jim Malcolm

Started Apr 5, 2013 | Discussions thread
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Re: An Interview with Pentax/Ricoh Executive Vice President Jim Malcolm
In reply to audiobomber, Apr 9, 2013

audiobomber wrote:

FF is not Pentax Ricoh's main priority right now, nor should it be. The base K-m,x,r model is the biggest hole in the lineup, and will bring in tens of times more users than are jumping ship for FF. APS-C has moved on from 16mp, and Pentax needs to respond, because APS-C is the core business for DSLR's. Let's keep some perspective here, FF is only a minor fraction of DSLR sales, and that goes for all DSLR makers.

I agree.  Pentax must do what makes sense for a business in the 21st century.  These are different from our concerns (Unless we work for them of course).  If one needs FF in the meantime there are several excellent options these days.  It actually isn't that costly to shoot two systems.  How many lenses fit on a camera at one time anyway?

The Pentax acquisition was a huge disruption and we're told it's taking longer than anticipated to gel. New product design takes 18mo to 2 years. We are just now at 18 months. Jumping into FF would have been a stupid move, and that's why it hasn't happened. We need a couple of Pentax DSLR's, and a MILC, whether it's called Pentax or Ricoh. Those are the real priorities.

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The new D7100 throws down a gauntlet on price and features and says the APS/C world moved forward a notch.  They are all very good cameras these days.

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