Let's help Jim Malcolm

Started Apr 8, 2013 | Discussions thread
moving_comfort
Veteran MemberPosts: 7,941Gear list
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"The Camera The Way it Is." Excellent vision and strategy.
In reply to Matthew Miller, Apr 9, 2013

Matthew Miller wrote:

In the interview, Jim Malcolm says:

Right, so this is kind of consistent with a lot of the research that we’ve done internally and it’s a little bit rewarding, and I guess that’s my big surprise. If you follow what the Internet says and you read the forums, the only way that Pentax is going to survive is full frame. Well, the Pentaxians are saying, “Just keep doing what you’re doing." Let’s work on optics, let’s work on the size of the camera, or the weather resistance, and battery life and resolution and start paying attention to—continue paying attention to—the camera the way it is.

He very clearly says that their customer research — "lots of research" — into the existing Pentax user base shows that people want continued improvements which play to Pentax's strengths. ("The camera the way it is.") This is in contrast to what one might think in reading "the forums" on the Internet. He even said he was surprised to see this, not that it was what he expected or wanted to see.

It is, therefore, laughable to point at more anecdotal evidence on an Internet forum as some sort of gotcha. You are following exactly what he said, except the actual point went over your head.

"...Pentaxians are saying, “Just keep doing what you’re doing."

They are?    As in, 5th place and dropping, Sigma/Tamron slowly leaving the mount... keep it up!?  This sounds like Thom Hogan playing a joke on us.

"...Let’s work on optics, let’s work on the size of the camera, or the weather resistance, and battery life and resolution and start paying attention to—continue paying attention to—the camera the way it is."

It would be hard to make up a less inspiring message.

Optics?  Sure - if you intend to stick with and somehow dominate the aps-c DSLR space, where are the exciting new optics, then?

"work on" size?  How much smaller can you make an aps-c DSLR?  How much smaller can you make a K-01 replacement while still keeping the K-mount register distance?  What is there to work on?

"work on" weather resistance?  What, a new type of O-ring?  What is there to work on here?

"battery life" - ??  Invent a new cell?  Put the camera to sleep quicker?  What exciting development can you do here that someone else cannot do?

"resolution"?  - you mean finally, at some point, go with the 24MP aps-c Sony sensor?  OK, what after that with regard to 'resolution'?  36MP?  54MP?  on aps-c?!  (Maybe I like  all my lenses diffraction-limited by f/3.5! )

I think this was a sort of throw-your-hands-up-and-surrender off the cuff interview by this guy.  I don't think he knew what he was saying, really, I think he was riffing with the free-form marketing talk.

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Here are a few of my favorite things...
---> http://www.flickr.com/photos/95095968@N00/sets/72157626171532197/

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