Pentax overtakes Sony in Japan

Started Mar 28, 2013 | Discussions thread
aroundtokyo
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Re: Pentax overtakes Sony in Japan
In reply to jennyrae, Apr 1, 2013

I would hope Pentax is pushing for a bigger market share.  When they released the K-30 here in Japan last year the marketing for it was pretty aggressive.  They got one of the most popular young actors (at that time anyway), Osamu Mukai, to appear in the commercial and the posters were literally covering every wall at some of the major stations and on some of the major train lines as well.  I didn't know anything about photography/DSLRs at the time and their strategy certainly influenced me.

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