Pentax overtakes Sony in Japan

Started Mar 28, 2013 | Discussions thread
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aroundtokyo
aroundtokyo Forum Member • Posts: 95
Re: Pentax overtakes Sony in Japan

I would hope Pentax is pushing for a bigger market share.  When they released the K-30 here in Japan last year the marketing for it was pretty aggressive.  They got one of the most popular young actors (at that time anyway), Osamu Mukai, to appear in the commercial and the posters were literally covering every wall at some of the major stations and on some of the major train lines as well.  I didn't know anything about photography/DSLRs at the time and their strategy certainly influenced me.

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I live in Tokyo, one of the greatest cities in the world

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Ricoh GR II Pentax K-3 Sigma 10-20mm F4-5.6 EX DC HSM Pentax smc DA 18-135mm F3.5-5.6ED AL [IF] DC WR HD Pentax DA 21mm F3.2 AL Limited
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