Photoshop upgrade no longer possible

Started Mar 29, 2013 | Discussions thread
David Hull
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Re: This could be a marketing blunder
In reply to Marty4650, Mar 31, 2013

Marty4650 wrote:

On paper... it sounds great for Adobe. Rent a program rather than sell it.

If people are willing to pay $20 per month, that means $240 per year for every user! This could literally bring in billions for Adobe.

The only problem with this is people may not be willing to pay this much.

Photoshop is a mature product, and each upgrade just gives you a few more features you probably don't really need. Rather than upgrading, Adobe's customers might just hang on to CS4 or CS5 for another ten years. Or, they just might discover other programs that are much cheaper and work well enough for their needs. Raising pricing this high actually forces your customers to take a good look at your competition. The net result could be a LOSS of revenue, and not a gain.

This has already happened to Microsoft Office. Many people are still hanging on to Office 2003, skipping the upgrades in 2007, 2010 and 2013, because the improvements are relatively minor and unnecessary. Even large corporate users are skipping upgrades, because the cost/benefit ratio just isn't there.

Adobe is nuts if they think people need an annual... much less a monthly... upgrade for a product that worked sufficiently well 20 years ago. The truth is... probably less than 5% of their customers actually use most of the new features.

So, put yourself in the position of the Photoshop product manager at Adobe: You have a mature product with wide acceptance, which, as a matter of fact, happens to be the "industry standard" for what it does. It clearly still retains tremendous value yet there is not a whole lot you can add to it in terms of significant features, features that will have that broad "must have" customer appeal that will generate boatloads of upgrades. How do you continue to make money off a thing that is for all practical purposes in maintenance mode? What would be your solution?

Don't get me wrong, I agree with your last paragraph but I don't know how Adobe continues to maintain this thing at the level we have all come to expect w/o some change in their licensing plan. I definitely think $30/ month is outrageous though.

I am just trying to get people to see what I suspect is Adobe's perspective on it which is not necessarily just raw greed but probably one of trying to keep the damn thing going at a high level. Photoshop is not some hobbyist toy, it is an industry standard tool and I suspect that Adobe sees it that way, wants to hold that position and wants to generate revenue of the product so they can do that.  They do run the risk of losing the low budget crowd though.

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