Is professional photography dying out?

Started Mar 27, 2013 | Discussions thread
GMartin
Regular MemberPosts: 227
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Re: Seems to me...
In reply to 28to70, Mar 29, 2013

28to70 wrote:

When I had my studio I divided brides into 3 categories.  Those that could pay at least $1500, those that wanted an album included in the package for $2500-3000.00 and those that could pay $5000.00 and over.  In those days from 1995 to 2006 more or less, the advertising was done in the Yellow Pages, and I still remember gals calling up for $500.00 weddings that really were not worth doing.

Now advertising is mostly online, but the bride's have changed somewhat.  There are still the bride's that want $400.00 or $500.00 weddings, which adjusted for inflation makes a photographer barely nothing, while the $1500.00 brides are almost extinct due to the economy tanking.  One is not going to make money from the poor or unemployed, so one has to go after the upscale bride's.  That's where the money is!   Don't you think?   Starting a business now days is most difficult, specially when the economy is so bad.  But still there are people that have money.  Target them.

My target bride is in the 1100.00 to 2100.00 range and I book them all of the time. Im in my mid fifties, not some young rock star photographer. I live in a very depressed county in California, but things are starting to get better. For the past three years I had ZERO commercial jobs but this year I've had several, so that tells me that companies are starting to use discretionary funds again.

Companies have money to spend, they hire more employees, they in turn have more money to spend and so goes the food chain.

I get the occasional $3200.00 package sold but am more of a high volume wedding photographer and I love it. It leads to more wedding clients, more family portraits, grad portraits and other work. Being diversified works for me.

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