Is professional photography dying out?

Started Mar 27, 2013 | Discussions thread
PenguinPhotoCo
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one modern business theory states
In reply to nikkorwatcher, Mar 29, 2013

One of the big business writeers says today it's not about advertising but PR - 'the buzz' as it's often called.

Do great work and you hear great thigns, but the phone doesn't ring.

Do a stunt of some kind and make a press release and you get attention and the phone rings.

But PR is more involved than passive advertising.

Look at 'the great names' in photography - how did they get that way? We don't know about them from their advertising, do we? Nope.

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Vision without execution is hallucination. T. Edison.
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