I suppose I'm over reacting. Throughout history people have adorned and guilded otherwise ordinary tools and such to the heights of gaudiness. Names have been lent or attached to objects to give them more cachet. I'm always hoping that we become more sophisticated and have better taste. I suppose some of these cameras will eventually find their way into collections or museums as curiosities. My tastes seem to run more towards historical significance; one of the six (I'm guessing) Hasselblads that were left on the moon would be worth retrieving some day. Who owns them I wonder?