Another Silly Camera from Hasselblad!

Started Mar 4, 2013 | Discussions thread
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Marty4650
Marty4650 Forum Pro • Posts: 12,088
Hasselblad is not Leica

The status of their brand just isn't as widely known outside of photographic circles to command ridiculous prices.

In order to get these high prices a camera must appeal to total idiots with too much money, because no pro photographer would pay that large a premium to have a commemorative edition of any camera.

The most powerful luxury trademarks aren't the ones for the most expensive product in each category. They are for a very expensive product that is widely known by the newly monied class. That means the Russian Mafia, the Arab oil sheiks, and the new Chinese billionaires.

This is why a:

  • $70,000 Mercedes has a more powerful trademark than a $1,600,000 Koenigsegg
  • $30,000 Rolex has a more powerful trademark than a $200,000  Girard-Perregaux
  • $10,000 Leica has a more powerful trademark than $30,000 Hasselblad.
  • $3,000 Gucci handbag has a more powerful trademark than a $40,000 Fendi Selleria
  • $1,000 Monte Blanc pen has a more powerful trademark than a $50,000 Visconti 
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