Another Silly Camera from Hasselblad!

Started Mar 4, 2013 | Discussions thread
Marty4650
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Hasselblad is not Leica
In reply to jaygeephoto, Mar 23, 2013

The status of their brand just isn't as widely known outside of photographic circles to command ridiculous prices.

In order to get these high prices a camera must appeal to total idiots with too much money, because no pro photographer would pay that large a premium to have a commemorative edition of any camera.

The most powerful luxury trademarks aren't the ones for the most expensive product in each category. They are for a very expensive product that is widely known by the newly monied class. That means the Russian Mafia, the Arab oil sheiks, and the new Chinese billionaires.

This is why a:

  • $70,000 Mercedes has a more powerful trademark than a $1,600,000 Koenigsegg
  • $30,000 Rolex has a more powerful trademark than a $200,000  Girard-Perregaux
  • $10,000 Leica has a more powerful trademark than $30,000 Hasselblad.
  • $3,000 Gucci handbag has a more powerful trademark than a $40,000 Fendi Selleria
  • $1,000 Monte Blanc pen has a more powerful trademark than a $50,000 Visconti 
The old money knows about the best brands. The new money just wants something that will impress their friends and neighbors because everyone knows they cost a lot. Brand recognition trumps highest price, as long as the product is still outside of the reach of common people.
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