Canon is about to launch super small DSLR. Implications for next Oly E?

Started Mar 19, 2013 | Discussions thread
John_A_G
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Re: Canon is about to launch super small DSLR. Implications for next Oly E?
In reply to SirSeth, Mar 21, 2013

Now that the camera is launched are your views on the implications any different?

Are we seeing the future or do you see it as a hashed over stripped down pathetic attempt at re-marketing the past?

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What if the hokey pokey really is what it's all about?
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Canon is trying to attack the market from a different angle.  A large segment of the market wants SMALL.  What the new camera will tell Canon is whether a aps-c DSLR is "small enough".  The response to this camera will determine how much you see Canon invest in mirrorless.  Is the camera, with CANON written on it, small enough to satisfy a big portion of the market segment so that Canon can take it's time with mirrorless?

I don't know about "master stroke", but it makes a lot of business sense.  The longer they can stave off having to create more mirrorless lenses and build out their technology the better.

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