Pana is rumored to plan CFF (compact full frame) for post M43

Started Mar 19, 2013 | Discussions thread
forpetessake
Senior MemberPosts: 3,247
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Re: additional info and observations
In reply to ProPhotoDude, Mar 20, 2013

reading the replies above, as usual a lot of people get the fact that the FF future is unavoidable, but some people seem to have confused that this rumor meant to imply an imminent change at Pana. As mentioned this has come out of their long term planning and chances are you won't see this change in at least 2 to 3 years. The best guesstimate is an announcement in fall of 14 for 2015 release. So, this is a long term agenda.

If Panasonic thinks they have 2-3 years they really underestimate the market. With sensor prices falling down (with acceleration) they have 1-2 years max to set their foot on the market or be underdog for years. Sony tested FF solutions and rushing FF mirrorless either this year or early next year. I would assume Canon, Nikon, and Pentax are feverishly working on that too. The first comer will have huge advantage in this market, which is expected to explode soon.

I was thinking that the fastest way to lock on the customers for the major manufacturers would be to keep existing FF mounts. Canon, Nikon, Pentax, Sony can take the FF DSLR designs, remove the mirror, OVF, and shave off unnecessary bulk reducing the size and weight of the body to around 400g. They don't even need to work on new lenses right away. With hundreds of great FF and APS-C lenses available that will provide immediate gratification for demanding shooters. The market will explode and provide ample capital for R&D. Then they can start redesigning existing FF lenses making them slower and smaller. The crop sensor market like m4/3 showed that people don't mind using f/4 or slower lenses for everyday shooting, which means that consumer FF lenses don't need to be faster than f/8 -- those can be small and light and cheap to manufacture.

some of the posters don't seem to understand that because FF is expensive now it will remain expensive. In fact the price of FF sensors are falling and a 1500 FF DSLR from the top brands is a reality in 3 years. Basically the APS-C and M43 will eventually be replaced by FF. and Compacts will go away for the most part as people prefer to shoot with their phones. Keep in mind phone cameras will continue to become more sophisticated.

There was a story last week that Pana is planning to close their Plasma TV plant to focus on OLED. That's the next technology in TVs. Change is part of the game in technology.

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