Is this just the calm before the storm...
I believe it's the other way around . Knowing that compared with FF , Apc-s has worst noise level makes noise control one of the important caracteristics of an apsc-c sized sensor camera as we don't want to get into FF because of preference or shallow pockets .
Maybe Nikon have just got it right!
It's an APS-C camera so i don't think it's target audience are overly concerned about high ISO, else they'd be looking at full frame.