What is keeping Nikon from making 22 megapixel D4?

Started Mar 11, 2013 | Discussions thread
DrGoon
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Re: What is keeping Nikon from making 22 megapixel D4?
In reply to Joe Tam, Mar 11, 2013

Just one thing is preventing Nikon from making such a camera today: a market willing to pay the price that would have to be charged for such a product to remain profitable.

The people buying high end professional cameras are being subsidised by the many more people buying sophisticated consumer cameras derived from similar technology. If the professional technology leaps beyond what can be marketed to a wider audience the price charged must also leap. This has a knock on effect of limiting the market further, which pushes the price up further.

To shoot D800 resolution images at 1.5x D4 speeds, you need a four times more powerful processor, correspondingly fast DSPs, a very wide buffer memory architecture and a means to keep the heat generated off the sensor. The chips used are custom designs based off special SOCs sourced from Fujitsu. Fujitsu can absolutely make a 64 bit imaging SOC that can be modified by Nikon for such a camera, but you'd have to send them a rather large amount of Yen to make that happen. Nikon can't afford to do that on its own, so it must wait for the imaging industry to move forward together.

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