Olympus photo division losses double

Started Mar 11, 2013 | Discussions thread
alatchin
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Re: Olympus photo division losses double
In reply to rovingtim, Mar 11, 2013

rovingtim wrote:

alatchin wrote:

So, a question arises, your division is losing money, do you retreat entirely to m43rds or potentially sell a camera to a large number of relatively captive customers?

I would agree they have captive customers but I would question 'large number'. In business terms, I would probably use something like 'tiny number' or possibly more technically 'teeny tiny number'.

What amuses me is your point here is speculation. We dont know how many E-5's they sold, or E-30's or E-3's, wo dont know how many are still in use... But around the time of the E-30 the imaging divisions numbers look much better than they do today.

Add to that the E-XXX users and i think teeny tiny is just an humongous exaggeration on your part. If there was no-one to sell it to, who is making all the fuss when there are rumors of them ceasing production... who is making enough noise to make a large corporation issue an immediate response? 10 guys on DPR?

The fact that Olympus was aware of these losses when they made their rather public statements about the next body, I suspect it was already considered.

There is a report they said DSLR and if they did, then you are right. All the actual reports I have seen from OLY have seen said 'product' which does not necessarily signify a DSLR.

Splitting hairs. hey have used the words DSLR, AF and VF. Could it be an SLT? Sure. But I think even olympus knows they cant do a Sony and strip 30% of the light. Could it be mirrorless... No. Noone has managed what Nikon has managed with their 1 series. And even that has limitations.

A fully functioning AF adapter or m4/3rds body would be welcome and, if they can do it, a likely development as it puts their 4/3rds lens investment back into play.

A DSLR also does the same thing. But most of my 43rds lenses are used all the time.

Be sure note your last paragraph considering how vocal you have been about Olympus future. Who would I listen to? A forum poster who seems to feel no camera is coming, or the company who will sell me the camera telling me one is on the way?

I am well conditioned to not being listened to on this forum. I've been told directly that I'm not a camera executive and therefore don't know what I'm talking about. This occurred when I said the E3 would signify the end of the professional 4/3rds market. I note that only a handful of pros remain, and none are high fliers.

I would imagine most of the professionals have left DPR because of the tone of this forum. You dont get listened to because most of your contributions have been negative, and noone likes a negative nancy. Look at this post... It is weeks old news, was discussed at length here and even on the home page of DPR... And you rehash it.

When I said that m4/3rds would mean the end of 4/3rds investment I was told I was wrong, Oly knows what they are doing, they won't abandon another system, I'm not a camera executive (again) and, well, here we are.

Where are we? Olympus said they will not support the E-XXX, and they havent. The E-XX was a one of body, one body does not create a pattern of judgement, and that leaves the E-X which seems to be on schedule for release... Possibly with murmurs of a second body (Terada's comment about E-XXX users).

As far as I am concerned, and as far as  most people seem to comment there are three lenses missing from the 43rds suite, the 100mm macro (well served for many years by the sigma 105, I had one) a 300mm f4 (EC-2 on a 150mm f2) and a 100-400mm f4-5.6 (EC-1.4/2 on a 50-200)... So even with those gaps it wasnt a disaster.

Missing small fast primes? Buy a m43rds camera... That is drowning in small primes, i mean drenched in primes from everywhere and everyone... if you need so many primes, what will an EPM2 set you back?

So what is missing... an updated body. Olympus could very well knock one out of the park and reinvigorate the system with 1 or 2 good bodies... A revised E-X, brought down in size and price, and an E-XX/XXX Sized around the E-520 but with very attractive looks... Imagine an OMD-E700, SLR styled body from the heyday of photography with an OVF (my word)... They would sell a few of those I imagine just for the looks.

The take the OMD, throw it into a redesign E-30 with weatherproofing 100% evf etc and a bunch of new bells and whistles, you would see everyone with a 12-60 and 50-200 buyone... everyone holding onto a 150mm f2, 14-35 or 35-100 would buy one... People from m43rds who now aspire to be "pros" and want a DSLR will consider an Olympus product, and some will buy them...

If it were not for the vague reports that Oly said they would invest in a 4/3rds body, I would be more certain. As it is, I'm only 95% sure.

95% sure... That 5% doubt seems to heavily influence your communication on the subject. From the standpoint of an investment, even one more body gets me more out of my lenses and more value from that lens purchase. If one day Olympus stops making cameras... the longer I have had a body to use them on, the more value I have got from my lens purchase. Olympus knows this, they know this is how camera users think.

Feel free to ignore me as most do on this forum. I should call myself Cassandra.

No need to call yourself Cassandra. The R&D is there, it is constantly being developed for m43rds, and developed well... The new IBIS is a tour-de-force technology, I was filming my son swimming at 150mm (300mm eq) with smooth buttery footage coming from the handheld camera... There are technologies in a new E-XXX or E-X that would, believe it or not, make users from other brands switch.

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