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Nikon's pricing is pretty smart

Started Mar 6, 2013 | Discussions thread
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Nikon's pricing is pretty smart
Mar 6, 2013

Start off pricing things high:

- Easier to lower the price in the future, harder to raise it.

- Extracts most $ out of the early adopters and professionals who need it.

Use rebates to lower the price to true market value:

- Can throttle rebates on / off based on inventory

- Higher price creates an "anchoring" effect with consumers, meaning "$2000 item" with $500 rebate seems like a great deal, versus just selling it with an original MSRP of $1500 to begin with.

People can complain all they want, but from a business perspective, I would probably do exactly what Nikon is doing right now in terms of pricing strategy.

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