it's a double-edge sword. I think that Samsung being an unknown camera maker as of the moment is a good thing because this would make the brand affordable for most people and the best bang for the buck system. DxOmarks even didn't realize the potential of the system not until they tested it. it's an amazing system that is unknown for most consumers and photographers. even camera sellers are not even aware of it's potential. I'd rather have the system not to be number #1 as popularity would mean high demand and which would spell the end of affordability.