70D and 7Dmk2 is coming what to expect?

Started Feb 28, 2013 | Discussions thread
Senior MemberPosts: 1,458
Re: 70D and 7Dmk2 is coming what to expect?
In reply to bobn2, Mar 2, 2013

bobn2 wrote:

WilbaW wrote:

bobn2 wrote:

there are plenty of teardowns and from them it is obvious that the chassis is plastic.

This sounds like one of those nonsensical statements that turns out to be almost plausible if you use remarkably esoteric, obscure, or obtuse definitions of "chassis" and/or "plastic". Or maybe it's just that magnesium painted black looks like plastic in those teardowns. For the rest of us there's Body material - Magnesium alloy and magnesium construction.

Canon's marketing is very cute, much more so than Nikon, which seems clumsy and naive by comparison. One good reason why that D300s doesn't sell so well is quite likely that Nikon doesn't want to sell it, very likely it makes hardly any profit per item at the price it needs to sell at. By contrast, the 7D is a much cheaper to build camera which commands the same or higher retail price, and makes a tidy profit each one, so Canon sells it in its thousands. I know which is smarter business.

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This is probably why Nikon made the D7000 in the first place. It was probably always intended to replace the more expensive to build, lower profit, D300 type bodies. If a new DX camera does come out positioned above the D7100 I would bet dollars to doughnuts it will have the same type of construction as the D7100 as it makes the most sense from a business prospective. Especially since such a camera will have to go for like $1,500-$1,600 to be a viable product with the D7100 which would be 80%-90% just as much camera on one side at $1,200 and the very tempting FX D600 at $2,000 on the other.  Even then it is likely such a camera would have a hard time selling.  The D7100 is just too good of a deal at $1,200 and the things that could be added to make it better are probably just too minor for most people to spend the extra money.

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