Panasonic to cut 1/3 of Business Units

Started Feb 19, 2013 | Discussions thread
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pdqgp
pdqgp Forum Pro • Posts: 10,607
won';t happen

Edgar Matias wrote:

Or they could start selling direct to the consumer, and subordinate most of the reseller channel. That's what the PC manufacturers did.

I worked there for years.  They won't due it due to the infrastructure required.  It's much easier to process transactions to a handful of distributors have them sell to resellers then to market direct to consumers and have to support all the costs associated with retail transactions.

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