Shakeout in the mirrorless market

Mahmoud Mousef wrote:

Marc Newson, design legend

crusty Pentax management:

"Let's bring in an outside designer...let's bring one in to design our K-01 mirrorless camera. Our talented designers have worked for years on cameras and camera ergonomics, but we want something fresh and new that will be noticed on camera store shelves. We need to generate buzz."

"Excellent idea, boss!"

"We'll get some overhyped white boy that knows nothing about cameras or camera ergonomics. If he signs it, this thing will fly off the shelves."

"perfect!"

Months later...

"So here is our design. It's wonderful. It's fresh. Yes, this is going ahead. Those rumours you hear about the Pentax factory workers not having laughed this hard since they were children are completely untrue. They love the design as much as we do!"

(talented Pentax designers shake their heads in disbelief)