Watch Adobe's CEO dodge questions about high Australian software prices.

Started Feb 14, 2013 | Discussions thread
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John W Hall Contributing Member • Posts: 549
Re: Watch Adobe's CEO dodge questions about high Australian software prices.

MisterBG wrote:


How come Adobe can sell the "educational" versions of their software for less than 1/3 the regular retail price?

The irrelevant answer: Adobe can offer it for sale at any price they choose to.

In the case of students they anticipate increased future sales to ex-students who have become accustomed to using Adobe products. So they can forgo profit on a transaction with the student today, in favour of anticipated profit on future transactions.

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