Nikon responds- "rapid deterioration in the market occurred and fiercer competition"

Started 3 months ago | Discussions thread
Robin Casady
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Re: Hey Dave - I bought a D800. It went back 3 times for focus calibration and once so they...
In reply to Sammy Yousef, 3 months ago

Sammy Yousef wrote:

Robin Casady wrote:

Sammy Yousef wrote:

"

  • Nikon does actually not know how many D800 of the early batches have been affected. Despite all oddities, the so-called service-rate of the D800 is unremarkable and only "sligthly increased" (compared to other camera models).
  • I take it that Nikon willnotpublish an official statement about this issue. And I take it too that meanwhile this has been internally decided in Japan. So, don't ask for it ...

"

Says it all really. This is anything but customer service and quality control best practice.

What, exactly, should Nikon have done? Don't just say that they should have acknowledged the problem. That statement is far to vague. Lay out the steps they should have taken.

- Acknowledge the problem publicly

Too vague. How should they make it public? Should they just issue a press release, send letters to every D800 owner, advertise on television? What, exactly, would they say?

- Put together a decent FAQ on the website

What would you say in this FAQ?

- Offer free evaluation and fix for all D800 buyers for a generous time period. (Make this process painless!!!)

You mean extend the warranty? Other than that, they are already doing this.

- Make more effort to work out which serial numbers are affected. (They have access to data on which batches are coming back for repair)

They probably already know. It was explained earlier why making this public would be a bad idea. They would get most of the bodies in the early number range back whether they had a problem or not. Resale value for early serial numbers would drop. That would punish early adopters.

- Fix existing stock before allowing sale

You mean ship all cameras back to Japan so they can be re-evaluated and the ≈ 20% fixed? That means the sales channel would dry up completely. People would be upset that they couldn't get a D800, D800E, or D4 for some period of time. Factory production would be slowed or stopped.

Or, do you mean that every camera should be run through evaluation at the service centers before it can be sold. What happens to the cameras people send in for repair? People are not happy about the turn-around time now. Think how angry they would be if the service centers were trying to evaluate 100% of the cameras coming through distribution?

You've never run a company, have you?

- Improve QC to ensure the same mistakes aren't repeated

Thom says this has been done. I expect Nikon did this as fast as they could. It isn't in their interest to produce defective cameras.

- Stop producing cameras that have the same flaws (oil splatter, focus issues!)

D600 oil splatter is from Thailand, D800 left-AF issue is from Sendai, Japan. Let's not complicate the discussion with two very different problems.

- Reverse anti-competitive and anti-consumer practices like disallowing 3rd party repair by restricting parts supply

This is the distribution company in the USA. It is a separate company from Nikon, Japan. Nikon USA has always been a difficult company. Let's leave that for another discussion.

This was the norm and expected behaviour a few years ago. But now I'm seen as unreasonable for even suggesting it. Nikon's choice. If they want to make it an uneconomical and painful thing for a hobbyist (or professional) to own one of their cameras, they shouldn't be suprised if their sales dry up. Last year I stopped recommending Nikon to friends and family who asked citing the pain when something goes wrong.

--
Sammy.
My forum postings reflect my own opinions and not those of my employer. I'm not employed in the photo business.

--
Robin Casady
http://www.robincasady.com/Photo/index.html
"The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts."
— Bertrand Russell

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