Fuji X-trans & Apple Aperture

Started Feb 14, 2013 | Questions thread
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Re: Fuji X-trans & Apple Aperture
In reply to Hanseberhardt, Feb 18, 2013

Hanseberhardt wrote:

Apple have always served the creative community, and made the aesthetics of their products a priority.

Sit Jonathan Ives (ex-Royal College of Art, like me) is now in overall charge of design innovation at Apple. He knows 'small is beautiful', 'less is more' and the cynicism about Apple isn't justified. Apple being primarily a visual company wants Apple users to reflect their artistic philosophy. So appealing to their visual integrity can work, as it has never been any old cash cow.

Thanks for everyone's thoughts. Everything helps.

I'm a huge Apple fan (MacBook Pro, iPod touch, shareholder, etc.) but Apple is a business first and foremost; Fuji X users are a tiny minority.

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