From the Olympus Website--A little better translation than DPReview

Started Feb 14, 2013 | Discussions thread
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Re: ?!?! I agree with you description of thinking
In reply to alatchin, Feb 18, 2013

alatchin wrote:

rovingtim wrote:

3) rebooting 43rds would give them 2 fields of cameras that almost intersect.

... and twice the development costs, and twice the advertising costs, and twice the supply costs ...

You can believe this point Tim. How, with shared processing, electronics, shutter mechanism, sensor, sensor stabilization and add on features could the AF, and optical Viewfinder mean twice anything... To me you are just trying to perpetuate your position.

I understand why you are saying this. However, consider:

Most of the major development costs are there, they have an excellent OVF ready to go... so question is, have they been working on a traditional PDAF system, or have they been working on the on sensor PDAF... or both?

This implies it cost Olympus almost nothing to develop the EM-5. Sensor by Sony, shutter already developed, CDAF well developed, no mirror box, EVF already developed ...

How on earth are they losing money then?

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