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Re: Nikon responds- "rapid deterioration in the market occurred and fiercer competition"
In reply to jfriend00,
3 months ago
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jfriend00 wrote:
Robin Casady wrote:
The D7100 is rumored to be announced very soon. The D300 replacement is likely to happen this year.
The D300 upgrade is ridiculously long overdue which is certainly a missed revenue opportunity. Who knows if it will ever happen.
The D300s was released after the D700.
A Luddite version of the D800 is not going to happen. Nikon learned their lesson with the D700 being too close to the D3. If you need high fps rates you gotta pony up for the D4.
Then, Nikon will just forfeit the majority of the amateur sports/action market. Customers who shoot action and aren't in the D4 price range are voting with their wallets and not buying the D600 or D800 because they don't meet their needs. It also doesn't help that there's no new DX camera for action shooters either.
I suspect they believe that that loss will be much less than the combination of customers gained by expanding to other demographics with the D800, and those who find the money for the D4. The D700 probably lost them a lot of D3 sales.
The left AF problems with the D800 are over. New cameras don't have it.
Nikon suffered some serious brand damage from the D800 issue and right when the D800 could have been the hottest FX body they've ever introduced, a lot of market/sales momentum was lost because of both the actual D800 problem and how they handled it. There was likely a significant permanent loss of D800 sales because of their snafu.
Lens rebates may have more to do with the falling value of the Yen than they do with QC problems.
No company who is meeting all their sales goals offers such wide reaching rebates. This is a sign that Nikon needed to do something significant to pump up sales. The declining Yen may have helped make these rebates larger or more affordable to Nikon, but it seems unlikely that the Yen is the only reason for these.
When the economy is weak, and all DSLR sales are down, rebate incentives are often used to move product. If the Yen allows them to afford rebates it makes more sense to keep the factories at capacity than to lay people off.
Customers do not reward companies for admitting mistakes. Sales are company reputation fare better if they say nothing. When a company admits a problem, more people hear about it and remember it when they think of the company. If nothing is said, word spreads to fewer people. Not everyone reads dpreview. The media only picks it up if the problem kills people. Most company admissions and recalls are forced by governments.
A company's reputation is seriously affected by how they handle a crisis and that effect lasts a long time (influences their brand perception). I can't find anyone who thinks Nikon's handling of the D800 focus issue was even close to good. Their brand and sales were affected by how they handled it. They consciously chose to try to hide the problem and minimize possible new product returns or warranty repair claims rather than proactively addressing the very real issue and showing their customers that they stand behind all their products, that they've corrected the issue and offering concrete steps for any existing owners or inventory in the pipeline. Even today, the market is not confident that you can go anywhere in the world and buy a D800 with no focusing issues because Nikon never really explained the issue or what they did about it. The used market is forever tarnished (which affects long term cost of ownership).
Do you own much audio equipment? My experience has been that large audio equipment companies are much worse than Nikon. I bought a fairly expensive Pioneer receive sometime ago. It turned out that there was a QC problem with a small component deep in the bowels of the receiver. The problem was well known on an audio forum I followed at the time. There was a DIY repair posted for the very skillled. Pioneer never acknowledged the problem. There service centers seemed to replace the bad component with a bad component and units failed shortly after they returned from service. Most owners ended up with a doorstop. Pioneer is still going strong.
Nikon service centers tried to repair the left AF problem when cameras were sent to them. It seems that it took a long time to find a proper fix. Nikon didn't do a recall because it didn't affect all units. At most, 20% were affected. No company does a recall for that kind of percentage. Making a public announcement about it would be advertising that they had problems. The result would be that the problem was wider known, and fewer people would buy from them.
Are you old enough to recall Ford's handling of the Pinto fires? How about when their SUV rolled over when a tire blew? Recall how they handled that?
Companies don't do this out of stupidity or spite. They do it because they have learned that this is the most cost-effective way to deal with problems. We don't reward companies for being honest and open about QC problems. It is the same with politicians. They lie to us because we punish them for telling the truth. We elect those who tell us what we want to hear, even if we know it is a lie. "Read my lips. No new taxes."
--
Robin Casady
http://www.robincasady.com/Photo/index.html
"The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts."
— Bertrand Russell
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