From the Olympus Website--A little better translation than DPReview

Started Feb 14, 2013 | Discussions thread
Rriley
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Re: Don't forget reality.
In reply to rovingtim, Feb 17, 2013

rovingtim wrote:

I'm not sure how the camera division could justify the release of a new 4/3rds body unless its a game changer.

weird thinking on so many levels

1) it isnt SLRs that got them into the current mess, its m43
2) theyre in the business of selling cameras, no cameras - means no business
3) rebooting 43rds would give them 2 fields of cameras that almost intersect. Indeed if they ever figure out the AF thing they will intersect almost completely. Getting life into 43rds would at worst bring them back to 4 years ago, but this time they would have m43rds going for them as well.

So while there isnt a lot of risk or downside in keeping 43rds going, there is the upside that they would sell cameras in the market sectors they have been absent from of late, predominantly the more westernised countries. Pretty easy to see 20-50k sales in that over a year.

Ideally they should drive towards a position of nearly complete parts commonality, this expands the market base but increases the parts buy volume. Achievable through major cost of outsourced components such as sensors, shutters, LCDs, imaging processors, etc. The positive impact is camera sales up, parts costs down throughout the division..

If I were them I would be working on a 43rds mount camera in the US$600-700 range strongly based on one of the m43 products, and plan for an intersect model between Exx and Ex in the future. It was Ogawa that claimed they were in the business of dreams, if you kill the dream you are out of business.

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Riley
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